We look at how three major trends – an end-to-end experience, personalisation and a focus on living like a local – are redefining the travel sector.
This is a space where consumer expectations are high and both traditional brands and younger disruptors are rising to the challenge with innovative service and design. Mat Hunter, strategy director of Central Research Laboratory is struck by the development of the end-to-end experience within the travel sector.
“Travel is an area where powerful consumer experience is being welded together by digital technology,” he says.
Innovations in technology allow travel brands to use design to deliver a seamless and connected, and increasingly personalised, experience as they move from A to B and beyond. Meanwhile, consumers are increasingly seeking out local and authentic experiences when they travel and brands are responding with products, places and experiences to stimulate and engage. Confidence abounds.